La Martina Evolution:
Brand & Retail Global Summit
29 - 30 November 2016, Milano - Italy

We have been in this business for quite some time now,
and we have always managed to stay on top of the game.

Now, in a time of dramatic threats in the business industry and changes in technology, we want you to be part of a decisive milestone in our Brand’s history. We want to help you Unleash your future business. We want to Inspire a new way of thinking through acclaimed authors and notable analysts to dive deep into the world’s economic landscape. We want to offer concrete solutions to Move forward with actions and ride the next big wave.

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Program

29th November
Day 1 - Programme:
Understand the business landscape: keynotes from acclaimed authors and retail authorities.
Special Speakers

Giovanni Cagnoli

He is the CEO of Bain & Company Italy and one of the founders, in 1989, of the Italian office. He has been involved in the development of both internal and external strategies and restructurings for several private and public companies. He has worked with many clients in the re-definition of business strategies, development of business plans, implementation of acquisitions and mergers. He is referring advisor of the main banking and financial Italian groups

Brian Solis

He is Principal Analyst at Altimeter Group, a Prophet company. Solis studies the effects of disruptive technology on business and society. He has a very special ability to humanise all of these incredible trends to help us see how technology and people are changing and what to do about it.

Francesco Morace

Sociologist and writer, he has been working for over thirty years in the sociological and market research field and is the president of Future Concept Lab. Strategic consultant for companies and institutions on an international level he has since 1981 held conferences, courses and seminars in 20 countries worldwide.

Piers Fawkes

Founder & President of PSFK For over a decade, Piers has steered the content direction of the daily news site PSFK.com so that today it is read by 1.5million creative professionals. In that time, he has driven thought leadership into health, retail, marketing and other key sectors with a series of provocative 'Future Of' reports and the hosting of insightful events where he brings to stage the next generation of change makers.

30th November
Day 2 - Programme:
An inspiring session that will unveil the key to a successful brand strategy development.
Special Speakers

Lando Simonetti

La Martina Founder From the very beginning, the vision was to create a brand with an international appeal, rooted to the sport of Polo and founded on the common values of elegance,luxury and expertise. Lando Simonetti and the La Martina Team will take you through the Brand essence in order to build a strong path for a winning business development.

Simone Moro

The only alpinist to have reached four 8000 metre peaks during the winter season. He has learnt that motivation, effort and passion are the key values to success both in life and in sports. Everest is not simply a peak to reach while walking from base camp to the top, it is rather about the experience, the challenges and the lessons. What do entrepreneurs and an alpinist have in common? As the route to the summit sometimes can change and turning back is a virtue and not a weakness; in business you have to be ready to embrace change and come up with a new winning strategy.


29th November
Day 1 - Programme:
  • 11:00 - 11:30 am
    Guest Registration
  • 11:30 - 11:40 am
    Welcome
  • 11:45 - 12:30 pm
    Enrico Roselli - CEO LM Europe
  • 12:30 - 01:30 pm
    Giovanni Cagnoli - CEO Bain Italy
  • 01:30 - 02:45 pm
    Lunch Break
  • 02:45 - 03:45 pm
    "Retail and Digital Trasformation" by Piers Fawkes - CEO and Founder PSFK
  • 03:45- 04:45 pm
    "The power of consumathors: future of retail and consumption" by Frncesco Morace - President Future Concept Lab
  • 04:45 - 05:15 pm
    Coffee Break
  • 05:15 - 06:15 pm
    "The X Factor: Why The Future of Brands and Retail Takes Experience design" by Brian Solis - Principal Analiyst at Altimeter Group and award winning author
  • 06:15 - 06:45 pm
    Round Table "The Retail Transformation in the Fashion Industry"
  • 06:45 - 07:00 pm
    Conclusion of Day1
  • 07:00 - 09:00 pm
    Cloister get Together
30th November
Day 2 - Programme:
  • 10:00 - 10:45 am
    Welcome and Introduction
  • 10:45 - 11:15 am
    "Brand Evolution" by Adrian Simonetti - president at La Martina
  • 11:15 - 11:45 am
    "La Martina style and design" by Gachi Ferri - Founder & Design Director at La Martina
  • 11:45 - 12:00 am
    Coffe Break
  • 12:00 am - 01:00 pm
    "La Martina Marketing Presentation: The Polo Experience"
  • 01:00 - 02:30 pm
    Lunch Break
  • 02:30 - 03:30 pm
    Simone Moro - Best-selling author and world class athlete
  • 03:30 - 04:00 pm
    Lando Simonetti - La Martina Founder
  • 04:00 - 04:15 pm
    Conclusion